Are you looking to take your TikTok account to the next level and get your content seen by a massive audience? Hashtag challenges are the most powerful tools at your disposal. By tapping into trending challenges or creating your own, you rapidly grow your views and gain new followers. Some start organically, while brands or influencers initiate others. Challenges often go viral as more and more people join in and put their creative spin on the theme. You’ve likely already encountered uber-popular challenges like #fliptheswitch, #somethingnew, and #blindinglights. The key is that they’re fun, engaging, and easy to participate in. Therein lies the secret to their power to boost views.
Participating in trending challenges
The easiest way to get lots of eyeballs on your TikToks is to jump on challenges that are already picking up steam. Trending hashtags are showcased on the Discover page, so browse to see what’s hot now. You also check out what top creators and influencers in your niche are posting to spot rising trends.
Once you’ve found a promising challenge, it’s time to get creative. While you want to put your twist on it to stand out, stick to the core theme. Use the exact challenge hashtag as well as other relevant tags. Post when the trend is on the upswing but has yet to peak to maximize your exposure. Consistency is critical, so participate in at least 1-2 weekly challenges. The more you post, the faster you’ll gain traction. But avoid oversaturating your feed – only join challenges that fit your brand and will resonate with your target audience.
Launching your hashtag challenge
While hopping on existing trends is excellent, you can generate even more buzz by starting your hashtag challenge. This allows you to build a community around your brand and encourage tons of user-generated content – a recipe for mega views.
To craft a winning challenge, focus on a theme that aligns with your brand identity and will excite your ideal followers. It could centre around using your product in a fun way, showcasing a particular skill, or supporting a worthy cause. The tag should be unique, catchy, and easy to remember. Promote your challenge everywhere – in TikTok videos, other social platforms, your website, your email list, etc. Consider partnering with other creators in your space to help spread the word. You even offer a prize to incentivize participation.
Beat the algorithm with savvy hashtag tactics
TikTok’s algorithm favours content that drives strong engagement, so hashtags that spark interaction can work wonders for your view counts. Look for challenge tags encouraging users to like, comment, and share, such as those phrased as a question or tap into a relatable experience. It’s also intelligent to piggyback on hashtags associated with significant events, holidays, or pop culture moments. Posting Christmas-themed challenges in December or tying your tag to a breaking news story can tremendously boost viral potential. While you want to include 5-6 relevant hashtags, ensure the main challenge tag appears first in your caption. Steer clear of banned or flagged tags that could get your video removed. Use a mix of trending and niche-specific tags for maximum impact.
Showcase your personality
TikTok is about having fun and letting your unique personality shine, approaching hashtag challenges as opportunities to engage your creativity and forge genuine connections with your audience. Feel free to put your humorous, heartfelt, or offbeat signature on a tag. Hilarious parodies, meaningful stories, and daring stunts tend to rack up the views. Be true to your authentic brand voice. Inject your hashtags with a sense of community. Challenges that make people feel part of an exclusive club or movement often gain the most momentum. Respond enthusiastically to people who join in to make them feel seen and appreciated. Here is additional information great post to read.
