You’ve probably heard of SEO Marketing and content unless you’ve been living under a rock, especially if you own a business. Content marketing is only one component of an SEO plan that may make or break your business’s success.
A Boise SEO company can assist you in navigating the ever-changing world of SEO to ensure that your content and all of the other SEO bells and whistles are functioning properly, allowing you to focus on your business and day-to-day obligations. You may be interested to learn that there are four types of content that are now thriving, and a combination of each may be just what your business requires in the approach that your SEO agency develops.
Blogging
Blogging is a low-cost way for business owners to improve their marketing, increase website traffic, and reach out to new customers. Here are some advantages of beginning a blog for your business:
Increase Traffic
Many more people will visit your website if you maintain an active blog. Google prefers websites with current content over those with out-of-date content. The more frequently you update your blog, the more visits you will receive to your website.
Establish Your Authority
Blogging is an excellent approach to developing your authority and positioning yourself as a thought leader in your profession. Regularly producing high-quality articles can help you establish yourself as an authority on your subject. Increasing your credibility will improve the number of customers you have. The vast majority of your consumers will conduct business with you because they see you as an authority in your profession.
Give Your Audience Something Useful
One of the most common blunders businesses make is focusing solely on their products and services without providing anything of value to the reader. If you have a blog, make sure it is full of useful information. By creating outstanding content, you will increase client brand loyalty. If you establish yourself as an authority in your field, people will come to you when they need a collaborator.
Developing Leads
Blogging is one of the most effective ways to gain new clients. Remember that every individual who views your website is a potential consumer waiting to be converted. Your blog entries may also aid in the growth of your email list. Email list subscribers are leads that you may employ for future marketing efforts.
Promotional Video
It’s exactly what it sounds like: video marketing. You utilize videos to sell your products and services, educate your customers, increase digital channel interaction, and expand your audience.
Videos are also an excellent technique to increase sales. Including movies on your landing pages may increase conversion rates by up to 80%. Another study discovered that incorporating the term “video” in an email subject line raises open rates by 19%. These numbers indicate the effectiveness of videos.
If you aren’t already creating videos for your business, you should start right now. The best aspect is that creating high-quality videos is now simple. You can produce high-quality 4k videos on your phone.
Among the most effective marketing videos are demo films, brand, event, educational, how-to videos, expert interviews, explanations, case studies, and customer testimonial films.
Live video is another sort of video that organizations should employ. Live videos are an excellent approach to demonstrating to your audience the inner workings of your company. According to data, consumers watch live videos up to 8,1 times longer than other sorts of films.
User-Generated Content (UGC)
User-generated content (UGC) refers to any form of material created by individuals rather than businesses. This content might be written words, videos, reviews, images, and so on. UGC is a great approach to include your customers in the creation of your content.
Why should you be worried about what others create? Here are the three most important benefits of UGC:
According to research, customers are 2.4 times more likely to believe that information offered by other consumers is more trustworthy than content generated by the organization itself.
Gain the confidence of people. Consumers trust other customers more than they trust brands. 70% of buyers read user reviews before making a purchase decision. When people hear positive comments about your organization from prior clients, it is quite advantageous.
UGC has a significant impact on what and how consumers buy. In fact, 80% of purchasers report that user-generated material influences their purchasing decisions.
Including user-generated content (UGC) in your content marketing plan can help you increase brand exposure and income.
Podcasts Promote Visitor Growth
A podcast is a collection of audio files that may be found on the internet. Podcasts have grown in popularity in recent years. When it comes to content marketing, you should provide as many entry points as possible. Customers may enjoy reading blog entries, watching videos, and listening to podcasts. By distributing these various types of content, you may improve your conversions and return on investment.
Additionally, podcasts are a wonderful way to advertise your brand. They are an excellent way to reach a large number of individuals. It also facilitates communication with the desired audience. Podcasts are also entertaining to listen to. Podcasts are extremely popular among their target demographic. According to a survey, 63% of 300,000 podcast listeners bought anything from the podcaster.
Podcasts are very simple to construct. To record your videos, all you need is a good microphone and headphones. You may upload the audio directly to your website or send it to your audience through email. You may also use a podcast host to store and share your audio recordings.
Select the form of content marketing that will yield the best results for your organization. Conduct regular evaluations to determine which sorts of content marketing generate the highest ROI.
Summary
As you go through this list, you may realize that you can implement one or more of these content enhancements for your company. Determine the ideal strategy with your SEO staff and how you can work for the benefit of the firm. Finally, while you may choose to assign all of your SEO marketing needs to your SEO staff, it is vital that you understand the services provided.
The Bear Fox Marketing team has over 40 years of experience and would be delighted to discuss your growth goals and objectives. To learn more about our services, go to www.bearfoxmarketing.com. We eagerly await your response.
